Microsoft in 2005
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Case Details:
Case Code : BSTA139
Case Length : 15 Pages
Period : 1998-2005
Organization : Microsoft
Pub Date : 2005
Teaching Note :Not Available
Countries : US
Industry : Computer Software
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
Revitalising Microsoft
To revitalise Microsoft, various radical measures had been proposed. Raj Reddy, a well known professor of computer science and robotics at Carnegie Mellon University , believed that a handful of Microsoft spin-offs, seeded with some of the company's $37.8 billion in cash, could compete more nimbly in the marketplace. Some insiders agreed with this view.
The "Ten Crazy Ideas" memo sent to Gates suggested giving product groups increased autonomy and called for the creation of "bureaucracy police" with the authority to slash through red tape...
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The Road Ahead
In the past, whenever Microsoft had faced an emerging threat, Gates had led the company in a new direction. For example, in 1995 he had belatedly recognized the importance of the Internet and led a furious charge to catch up, starting off with his famous tidal wave memo. But in recent times, Microsoft's ability to rebound had not been quite noticeable...
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Exhibits
Exhibit 1: Segment Information
Exhibit 2: Microsoft: A Comparative Profile
Exhibit 3: Microsoft's Financial Performance at a Glance
Exhibit 4: Revenue by Major Geographic Areas
Exhibit 5: Financial Highlights
Exhibit 6: Segment wise Income Statement
Exhibit 7: Income Statement |
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